Reign Car WasH

We were asked to name and brand a new car wash company from the ground up, and created Reign. It’s a car wash experience like no other. A more innovative, more streamlined, and above all, more accelerated way to get your vehicle looking pristine and spectacular once again. It reigns supreme over all others (and it rains too).

I designed the logo, identity system, and large-scale building graphics to bring the brand to life.

Logo Design

ellie fusco reign car wash
ellie fusco reign car wash

Building & Interior Graphics

ellie fusco reign car wash
ellie fusco reign car wash
ellie fusco reign car wash
ellie fusco reign car wash

Brand guidelines

Social

reign car wash social

Early Logo exploration


Copywriter: Brendan Ryan