Numbers In Nature was an exhibit at the Museum of Science that explored the mathematical patterns found in nature (ie. golden ratio, voronoi pattern, fractals). The same formulas create infinite possibilities.
Roles: - Designer and Art Director - Managed outside retoucher
One formula. Infinite possibilities. The center of the smallest flower spirals the same way as the swirling galaxy and a shell on the beach. Discover the beauty in all of them, at Numbers in Nature. You’ll never see the world the same again.
One formula. Infinite possibilities. The same fractals branch across our sky in lightning bolts, and underwater in coral reefs. Discover the beauty in all of them, at Numbers in Nature. You’ll never see the world the same again.
One formula. Infinite possibilities. The same Voronoi pattern shapes the spots on the backs of giraffes and the veins of the leaves they eat. Discover the beauty in all of them, at Numbers in Nature. You’ll never see the world the same again.
Exhibit wall mural
Instagram panoramic carousel gives the illusion of a continuous image
Sponsored Facebook ad that stands out and drives to ticket sales
If It Has An Engine
We cut a tv spot using only found footage, to highlight all the crazy forms of racing that Sunoco fuels.
There's always been the irresistible urge to know who is faster. From Daytona to Sonoma, to all the dirt tracks, rivers, road courses, and drag strips in America, if it has an engine, Sunoco is fueling it.
If Sunoco spots the sticker on your car, you can win free gas for a year.
Medical Marijuana Testing
Waters Corporation saw the growing need for scientific accuracy in testing medical marijuana for patient's safety. And they had the technology and the expertise. I used unexpected marijuana users (children with epilepsy & veterans fighting chronic pain) to elevate the imagery from the expected, loud green leaves.
This campaign was a proposal and was not produced.
Role: Designer and Art Director
Tufts Medical Center
There’s one hospital that treats you not just as a patient, but as a person. They know that feeling good is an essential part of feeling better. Tufts Medical Center. Feel good. Feel better.
This was a pitch to Tufts Medical Center. It wasn't bought, but it's work I am proud of.
Copywriter: Annie Rehage
Take advantage of moving doors to pay off the + coming together
Create a sponsored feel-good playlist on Spotify
Join the #FeelGoodFriday conversation on social
Find a doctor you’re more comfortable with
Create a Pinterest board full of feel-good tips & recipes
Gather instant feedback from patients throughout their hospital experience
Entertain the hospital's extended-stay wings with a photobooth
Bring therapy dogs to college campuses during exam weeks
Partner with CVS to create a patient care kit
User journey map
The Museum of Science wanted to refresh their brand as the place to inspire today's young minds. We shot the Museum in a whole new light, and edited it in a way that gave new life to the Museum brand. I also designed the new brand guidelines, which helped inspire the spot, and the OOH brand launch.
Director: Stebs Editor: Seth Babin CD/Copy: Pete Valle
"Just Imagine" :30
OOH billboard in South Station (live April-June 2018)
OOH Pillars (live April-May 2018)
What if the Museum provided a catalyst for inventive thinking?
I created a 78 page brand guidelines to help their internal team grow the brand.
Branded aprons for the Museum staff
The Museum of Science wanted to promote their new 4-D Theater. Since no one knew what that meant, we illustrated what you'd feel in the theater- mist, rain, and wind. We also brought it to life with a misting bus shelter.
Media Buy: OOH (Bus Shelter), Print, Digital
Shiny Stuff: 2015 Hatch Award for Newspaper Campaign
Copywriter: Annie Rehage
Pressing the button misted commuters waiting for the bus
Be A Popnologist
This was a multi-channel campaign for a traveling exhibit at the Museum of Science, called POPnology. Since POPnology is a completely new study (we made it up), there aren't any experts. Yet. So we created a campaign to recruit the world’s first popnologists. #POPnology
Media Buy: OOH (Billboard, Pillars, Bus Shelters), Kenmore Station Takeover, Digital
Copywriter: Erin Arbaugh
Billboard on the Mass Pike
:30 Cinema Screen/Pandora
OOH pillars all over downtown Boston
Aquarium T stop billboard
Aquarium T stop billboard
Commonwealth Ave bus shelter on BU campus
This bus shelter was designed so people sitting look like they're driving the Delorean.
We took over Kenmore Station to reach dads and their kids attending Red Sox games
Viewers can pose and take selfies as popnologists
Invite Museum visitors to engage with leading questions
Social drives to a POPnology syllabus, where people can study to be a popnologist
LinkedIn listing for a Popnologist at the Museum, driving to the exhibit page
Wikipedia listing for POPnology and popnologists, with exhibit info
The Last Reef
The Last Reef came to the Omni theater at the Museum for a limited time. The film immersed viewers in a world beneath the sea. So we brought that world to subways, bus shelters and billboards.
Shiny Stuff: 2013 Hatch Awards for OOH Campaign & OOH Single Entry
Copywriter: Spencer Cook
OOH Pillars around downtown Boston
Transit ads on the Red Line
We wanted to make First Citizens Bank top of mind for young people during wedding season. We created a social campaign depicting the range of emotions you experience during wedding season and how the bank’s budgeting tools can keep you from becoming #KnotCrazy.
Copywriter: Ryan Bacharach
Dead Sea Scrolls
The Museum of Science wanted to promote their exhibit, The Dead Sea Scrolls: Life in Ancient Times, a collection of Israeli antiquities (including the infamous Dead Sea Scrolls). Since we can't travel back in time, we used the campaign to visually transport viewers.
Copywriter: Spencer Cook
OOH pillars around downtown Boston
OOH pillar art
Scaffold billboard in the theatre district, Boston
We helped the Carroll School, a leader in dyslexic education, show parents there's another side to dyslexia. If they look closer at their child, they'll see the unique gifts dyslexia gives them. And if they look closer at Carroll School, they'll see the perfect school for their child.
I illustrated a visually surprising social campaign that drove awareness for interested parents. Our work resulted in 5x more requests for information than the client had hoped to receive.
Role: Illustrator and Art Director
The Ninety Nine Restaurant saw their sales declining and wanted a brand refresh. I redesigned their menu and created a new visual identity.
Roles: - Redesigned menu, created brand guidelines - Art-directed all food photography at photoshoots - Managed outside vendor in illustrating kids menu - Managed junior designer with print production - Concepted and directed video shoots for social posts
Clear varnish over a soft-touch aqueous finish on the cover
For over 50 years, Waters has developed innovative analytical science solutions to support customer discoveries, performance, and regulatory compliance.
Support for a competitor's instrument, the Agilent 1100 Series Liquid Chromatography (LC) System was coming to an end. So we challenged Waters customers with the question, do you want to simply upgrade your system – or the way you work? It was time to consider a partner who could help them meet their scientific, technology and business demands of today and most importantly, tomorrow. We believed there were 1100 reasons to step to Waters.
Role: Art Director
CD/Copywriter: Chris Lee Director: Scott Masterson Production Company: Old Harbor Productions