Massachusetts State Lottery
How do you keep messaging fresh with 30+ new instant ticket games introduced every year (plus daily monitor and draw games)? Everywhere a consumer looked or listened, we were there with a wide range of attention-getting creative designed to stimulate a singular response: it’s time to play.
BRAND CAMPAIGN: THE STATE OF WINNING
New tickets launched every. Single. Month.
Holiday Spot
“The Best Gifts are Made from Scratch”
The Numbers Game
This OOH strategically went live during the Boston Marathon.
Keno To-Go
Copywriters: Brendan Ryan & Lawrence O’Toole