MUSEUM OF SCIENCE
Boston’s Museum of Science wanted to refresh their brand as the place to inspire today's young minds. We shot the Museum and edited it in a way that gave new life to the Museum brand. I also designed the new brand guidelines, which helped inspire the spot, and the OOH brand launch.
Brand idea: Just imagine. The expression of curiosity, wonder and joy. It’s a rallying cry and a declaration to picture what’s possible. It’s a signal that maybe, we’ve inspired someone to make the world a better place.
Museum exterior windows
South Station, Boston
Brand Guidelines
A sampling of the 77-page brand book I designed.
What if the Museum provided a catalyst for inventive thinking?
Copywriters: Pete Valle & Erin Arbaugh