First Citizens Bank

We wanted to make First Citizens Bank top of mind for young people during wedding season. We created a social campaign depicting the range of emotions you experience during wedding season and how the bank’s budgeting tools can keep you from becoming #KnotCrazy. I art directed the reactions we captured during an in-house video shoot.

March Madness Social Campaign

We also inserted FCB into the March Madness conversation by finding the magical intersection between banking lingo and popular basketball phrases. #FCBaller

Copywriter: Ryan Bacharach