BODYARMOR “Field of Fake”

We had the unique opportunity to produce BODYARMOR’s first ever Super Bowl spot right before A.I. became mainstream. We generated A.I. weirdness to remind 3.5 billion people that artificial has no place in sports or your sports drink. Watch on YouTube.

Recognition: AdAge Best of 2024, AI / Hatch Awards: 3x Silver, Bronze / Adweek / Forbes / ESPN / Good Morning America / CBS Sports / ABC News

The Making Of

We used AI* to generate images, Runway to add motion, and a mix of VFX and editing programs to edit them together. (*the latest AI available in 2023)

Results + Press

Case Study

Copywriters: Al Duggan & Lawrence O’Toole

Production Studio: Buoy