BODYARMOR

To generate excitement for Joe Burrow’s new limited edition BodyArmor bottle, we created a real vehicle for hydration… the JOE COOLER. I designed the cooler graphics and conceived the social launch videos.

Launch Campaign

Activation

Social giveaways engaged fans with 10 “super hydrated” coolers that contained signed footballs and custom apparel. IRL activations supported key retail partners, Kroger & Amazon and we amplified the campaign with influencer partners and UGC content.

Results

case study

Copywriters: Al Duggan & Lawrence O’Toole