BODYARMOR

To generate excitement for Joe Burrow’s new limited edition BodyArmor bottle, we created a real vehicle for hydration… the JOE COOLER. I designed the cooler graphics and conceived the social launch videos. We spread the word with athlete and influencer partnerships, cooler sweepstakes, and a Kroger activation.

Launch Campaign

Activation

Social giveaways engaged fans with 10 “super hydrated” coolers that contained signed footballs and custom apparel. IRL activations supported key retail partners, Kroger & Amazon and we amplified the campaign with influencer partners and UGC content.

Results

Most importantly, the word got out.

case study

Copywriters: Al Duggan & Lawrence O’Toole