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 Billboard on the Mass Pike
 OOH pillars all over downtown Boston
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 Aquarium T stop billboard
 Aquarium T stop billboard
 Commonwealth Ave bus shelter on BU campus
 This bus shelter was designed so people sitting look like they're driving the Delorean.
 We took over Kenmore Station to reach dads and their kids attending Red Sox games
 Viewers can pose and take selfies as popnologists
 Invite Museum visitors to engage with leading questions 
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 Social drives to a POPnology syllabus, where people can study to be a popnologist
 LinkedIn listing for a Popnologist at the Museum, driving to the exhibit page
 Wikipedia listing for POPnology and popnologists, with exhibit info
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